Privacy Policy
At PERTHEXPO, accessible from www.perthexpohire.com.au, we are committed to protecting your privacy. This privacy policy explains how we collect, use, and protect your personal information in accordance with the Australian Privacy Principles (APPs), the General Data Protection Regulation (GDPR) (if applicable), and Google’s privacy requirements.
- Information We Collect
We collect the following types of personal information:
– Personal Identification Information: Name, email, phone, and business information.
– Transactional Information: Payment details, order history, and delivery addresses.
– Website Usage Information: IP addresses, browser type, cookies, and activity data (via tools like Google Analytics).
- How We Collect Information
– Directly: Through order forms, email, and other communications.
– Automatically: Through cookies, tracking tools, and analytics services like Google Analytics.
- Lawful Basis for Processing (GDPR)
We process your data under the following legal grounds:
– Consent: Where you have given us clear consent for processing your personal data for specific purposes (e.g., marketing).
– Contract: Processing necessary for the performance of a contract with you (e.g., fulfilling an order).
– Legitimate Interests: For purposes such as improving our services and marketing, provided it doesn’t override your rights.
- Use of Personal Information
We use your personal data to:
– Provide our services and products.
– Process payments and manage orders.
– Communicate with you regarding your order or inquiries.
– Improve our website’s user experience using tools like Google Analytics.
– Serve advertisements via Google Ads and third-party vendors.
- Cookies and Google Analytics
We use cookies and similar tracking technologies (e.g., Google Analytics) to analyze website traffic and user behavior. Cookies help us enhance your browsing experience and provide personalized services, including ads. You may opt out of Google Analytics by using [Google’s opt-out tool](https://tools.google.com/dlpage/gaoptout).
For personalized ads, Google and third-party vendors may use cookies based on your prior visits to our site. You can opt-out of personalized advertising through Google Ads Settings or via the [Network Advertising Initiative opt-out page](https://optout.networkadvertising.org/).
- Your Rights Under GDPR
If you are located in the European Union, you have the following rights regarding your personal data:
– Right to access and request a copy of your data.
– Right to request data portability.
– Right to correct inaccurate data.
– Right to request data deletion (“right to be forgotten”).
– Right to restrict processing of your data.
– Right to object to processing.
– Right to withdraw consent at any time.
To exercise these rights, please contact us at [email protected]
- Data Transfers Outside the EEA
We may transfer your personal data outside of the EEA (e.g., to Australia). When doing so, we ensure appropriate safeguards, such as standard contractual clauses, are in place to protect your data.
- Disclosure of Personal Information
We may share your personal information with third-party service providers (e.g., payment processors, delivery services) to perform business functions. We ensure these parties adhere to privacy standards.
- Data Retention
We retain your personal data only as long as necessary for the purposes set out in this policy, unless a longer retention period is required or permitted by law.
- Security
We take reasonable measures to protect your personal data from unauthorized access, loss, or misuse. However, we cannot guarantee absolute security of data transmitted online.
- Changes to This Privacy Policy
We may update this policy from time to time. Changes will be posted on this page, and the “Effective Date” will be updated accordingly.
- Contact Us
If you have any questions regarding this privacy policy, please contact us at:
Email: [email protected]